Ashley Madison

Love has no bounds when you want it all the ways it is expressed

Ashley Madison is a straightforward and simple dating platform that comes with a direct message. For people looking for flings and relationships outside their marriage, this is the place to be. The online dating site recently released its subscriber numbers citing that it attracted 52.7 million users since its founding 15 years ago which is notably a 50 percent increase from the 36 million as the dating claimed less than two years ago.

Registration is quick, simple and very easy at this polyamorous relationship-dating website. The user can then select the situation that he or she wants to see in a relationship and then specify the ‘limits’, as quoted by the site. What it translates is to – choose between categories like Something Short Term, Something Long Term, Cyber Affair/Erotic Chat, Whatever Excites Me, Anything Goes, Undecided, etc. along with the usual personal details like height, weight, body type and ethnicity. The site is completely free for female members and male members need to subscribe for paid membership to exchange emails.

Privacy is given top priority here and Ashley Madison prides has a discreet service and tools to crop profile pics, blur them or add a mask the picture as to partially conceal user identity. There is a section where the user can mark their photos as private and share with members whom they wish to reveal themselves. There are other features such as ‘Priority Man’ & ‘Travelling Man’ are premium paid features and subscribed users will receive more profile views than regular profiles and also receive notification of compatible partner/candidates as per the geographic locations of people who travel respectively.

Ashley Madison has an app and is available on iOS and Android. With a user-friendly layout and navigation, the primary method of discovering others is easy due to extensive profile sections and communication options including message, chat, IM, and call. For security, the site does not ask for users’ names or addresses and does not keep a record of users’ identities on its servers.

Audience

  • Original and creative feature like the member feedback section on profile allows others to rank members in nine areas, including “gives good chat,” “pursues fantasies” and “worth the time.”
  • User confidentiality is a focus of the site, and many features like member identification in the backend system through profile IDs are included to ensure privacy.
  • Extensive profile fields allow users to check boxes marking their interests and desires, such as Little Kinky Fun, Good With Your Hands, and Extended Profile checkboxes under the Preferences.
  • Apart from these there are ‘Encounters I Am Open To’ section, Has A Secret Love Nest, Seeking a Sugar Baby, and Hopeless Romantic under the What Turns Me On section. Additionally, members have the option to write out answers to profile sections, if they do not see all the pre-made checkbox options that fit their interests.
  • Travel feature allows you to share travel plans and send a custom priority message to up to 30 women you request based on age, ethnicity, and location to wherever you are travelling.

Advantage

  • Membership is free. However, paid members can search for new users specifically and also use the full range of communication tools.
  • Members can customize profiles to show exactly the person they are seeking, with sections including “My Intimate Desires” and “My Perfect Match.”
  • Easy to navigate site layout, with user-friendly menu functions clearly labeled, such as “manage profile” and “view profile.”
  • Each profile displays feedback rankings from other members and members can always see who has viewed their profile.
  • Contact can be initiated by messaging, gift sending, chatting, or calling, and users have the option to add profiles to lists.
  • Users primarily find others via search, filtering by age range, distance, and last login.
  • To ensure confidentiality, industry standard practices and technologies including firewalls, encrypted transmission via SSL and strong data encryption are used to preserve sensitive personal and/or financial information.
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