Modern human civilization has developed manifold and it is nothing like its primate counterpart. The earlier human civilization had the shortage of everything, right from basic living options to the survival options. Objects of luxury were confined to a very small group of people and everyone did not wish to attain the luxurious living. As the civilization grew and flourished, humans invented a whole lot of things aimed at easing out the normal living. This developed a sense of “choice” among humans, so much so that now we look for a choice in everything. It’s not that only one party looks for a choice, there is no dearth of choices for anything in the market. Every market segment is overflowing with choices.
Similar is the case with the dating world. Earlier dating was a social concept which was introduced to assist two people willing to get married. With the advent of the internet, several dating options started coming up that offered online dating. Now, this option is on a commercial level and there are numerous dating sites available online, with newer ones getting added every day. This offers a great deal of “choice” to users, satisfying one of the most primate traits; seeking better options. There are more than 2,500 online dating services in the U.S. alone, and around 1,000 new online dating services open every year. According to some reports, there are more than 8000 competitors worldwide.
The concept of online dating is no more seen as a stigma or as a last option for the singles and the desperate to find their soulmates. The whole shame and disgrace which was attached with online dating are now beginning to dissolve on the fact that more and more Americans are turning to online dating sites/apps and believe that it is no longer socially unacceptable to use online dating website and apps. It is estimated that 46% of users using online dating apps or websites have met their current partner online.
According to a survey conducted in April 2017, around 84% of users using dating apps admitted that they were using online dating portals to get into a romantic relationship. However, around 43% of users used online dating websites/apps to make friends or to increase their social network. While it was noticed that only around 24% of users had joined online dating services and apps for a clear motive to get into a sexual relationship. The most thought-provoking or you could call an obvious fact noticed was that among the users, more male users were actively using these apps and dating websites in comparison to female users. Thus, the reports suggest that by 4 % Men are more likely to fall in love and get married than women when meeting through a dating app.
There is no doubt in the fact that dating apps and online dating websites are more popular and commonly used by the younger generation, approximately 30% of Internet users in U.S.A are between the age group of 18 to 29 years and around 31 % had already used online dating apps/websites before.
It’s been estimated that 49 million people in the United States have tried and used online dating apps and websites. The current users of online dating apps or websites have admitted that they have been using these platforms to find someone for a serious and long-term relationship or even for marriage purpose and there were others who just used these to find like minded people who believed in the concept of having fun or one-night stands.
If we refer to another survey conducted on users of online dating websites and apps recently it was found that around 66% of singles in the U.S.A. have been using online dating platforms in order to expand their dating options. Another major reason behind using online dating apps and the website was the facility of pre-screening of the dates as well as the option of initiating conversation easily.
In April 2017, the online dating website which was most popular in the U.S.A. was Match.com which was used by 67% of users in the U.S. The websites which came close to these figures were Christian Mingle, eHarmony.com with Tinder. In the first four months of 2017, the Match Group had approximately 3.44 million paid subscribers across North America. With the demand and high usage of online dating apps and website, the whole business revolving around the online dating platforms is very profitable and is growing many folds. In February 2017, it was noticed that the apps which were most downloaded or used were dating apps from the Apple App Store worldwide.
After reading these statistics if you think that this is a lucrative business and you have already decided the name and are planning to launch your own online dating platform then consider these facts as well.
I can definitely understand why you want to explore this idea because the need of online dating websites is growing day by day in the U.S., where alone, the target audience for such services is more than 90 million singles that are between the age group of 19 and 45. Then there are 40% of individuals who are already married and use these platforms regularly keep the spice alive in their marriage and learn about different ways to keep their partners/spouse satisfied and happy.
You can imagine the popularity of online dating apps and websites by the fact that, this industry directly employees around 9000 people worldwide. According to a report by Facebook out of 3 marriages 1 marriage proposal is initiated through Facebook.
In an interesting study conducted POF on college students in the U.S.A. about conversations done on online dating apps or websites, it was found that 74% of single students find good conversation skills as one of the major indicators of developing great chemistry on a first date after initial chatting and knowing each other online. While 60% of youngsters believe that it is possible to fall deeply in love with someone from the very first day of chatting and knowing each other. On the other hand, there were students who discussed the things they couldn’t stand on an online dating platform was, 58% of students said they couldn’t chat with someone who couldn’t communicate properly or had a subpar level of grammar.
If you think that uploading attractive and sexy pictures of yours is the main factor which attracts potential partners, then you are wrong. 78% of app users think that the ability to make good conversation is the effective way to find a compatible partner than just reading profiles and swiping through photos.
If we talk about the number of online dating websites and apps, then there are many which are running successfully and helping a lot of users to find their right partners or soulmates. The question that how many new websites open daily is a difficult one to answer as the market is wide and open for all, so on a daily basis, you can see many websites shutting down or getting banned and many new websites and apps launching every day and getting successful overnight.
Hope you have enjoyed reading and learning about the interesting to shocking to strange facts about online dating market. This is just the beginning, keep checking this space for such interesting posts!